Search Effectively

A nautically themed infographic with an accompanying video explains how to tailor the search process to the complexity of the question; then students put their new search strategies to work.

Explore the different types and quality of information, from television to tweets, that emerged around six stories in the news.

An infographic and explainer video break down some of the often-invisible ways that search engines —and people — make recommendations; then students hunt for these “search signals” to rank and evaluate real examples.

In this video, Google senior research scientist Dan Russell explains when and why word choice affects online search results, and how to optimize your queries.

A graphic illustrates how content creators can boost their search rankings, with an accompanying video that describes each technique; then students plan how they’d apply these strategies to real-world media examples.