In this activity, students examine some of the techniques political campaigns use in ads to persuade voters.
GRADE LEVEL: Middle and high school
TIME: 30-60 minutes
MATERIALS: Copies of the Evaluating Election Ads worksheet (download); “Daisy Girl” ad and “Wolves” ad from Decoding Elections EDCollection; links to two contemporary election ads (source suggestions below)
- Make copies of the worksheet, one per student or small group.
- Open “Daisy Girl” and “Wolves” ads on a shared screen or create a share link for students to use on individual devices.
- Find and select two video ads from opposing sides in a current or recent election. We recommend browsing http://newrepublic.com/political-ad-database for 2016 presidential election ads and https://politicaladarchive.org for 2016 congressional election ads.
- Hint: You can use bit.ly to make short URLs for your students.