A vendor sells pins to supporters of Democratic contender Hillary Clinton at a May 26, 2016, rally in San Jose, Calif., shortly before that state's primary.
When Hillary Clinton — a former first lady, senator and secretary of state — began her bid for the 2016 Democratic presidential nomination, she tried to present herself as someone who would move the country forward by making her campaign logo a dark blue H with a red arrow pointing through the middle of it. Some critics interpreted the red color and direction of the arrow as an indication that she would move the country to the right; later the Clinton campaign would primarily use a version of the logo with a light blue-colored arrow, as also seen in these buttons. The logo was unusual in that it was the only one in the 2016 race to not include the candidate’s name, appearing more like a commercial brand, and reminiscent of the “O” logo used by Democrat Barack Obama in 2008.
The “love trumps hate” slogan seen on the right side was first adopted by the Clinton campaign in December 2015, following her eventual Republican rival Donald Trump’s calls for a ban on Muslims entering the United States. This play on his name associates him with hate and draws a distinction between Clinton and her opponent.